At Connected Britain, host Ian Ginn sits down with Mark Bjornsgaard, Chief Innovation Officer of Deep Green Technologies, to discuss how data centres can drive both digital progress and environmental change.
Deep Green’s revolutionary approach captures waste heat from AI-powered data centres and reuses it to heat community swimming pools and district heating systems — saving energy, cutting costs, and reducing carbon emissions.
Mark also shares insights on the challenges of scaling sustainable tech in the UK, the future of AI infrastructure, and why he believes green innovation must be driven by both economics and empathy.
Links & Resources:
Guest Bio
Mark is the founder and CIO of Deep Green which he sold to Octopus for £200m in 2023. He has grown multiple businesses from scratch to scale. Back in the early 00s he was the co-founder of Artists First, the legendary music software platform which helped transform the industry from CDs to digital downloads. His current portfolio includes Lifted (Senior care – a JV with British Gas), Altogether (a US based dental healthcare business, a JV with GSK) and Secret Source (augmented tech teams, based in Spain). He is an investor in Caldera (Heat Batteries, Europe), Colibri(augmented teah teams, US), Optect (AI flame detection), NewChange FX (FX data aggregation) and Alt (FCA registered fractional ownership). He holds a number of other board positions and previously consulted to a range of FTSE 100s on M&A strategy and innovation.
Episode sponsored by IFG Consulting Europe– Supporting telcos with tech strategy, digitisation and growth.
Podcast credits:
- Host: Ian Ginn
- Guest: Rory Collins
- Editor: Francis Wright
- Designer: Rebecca Ginn
- Project manager: Ivana Duric


